BMW & MINI Car Showroom

In the period of its construction, BMW & MINI Car Showroom was the largest BMW&MINI sales centre in the Balkans and the second largest in Europe

The premium showroom in Belgrade is modelled after the ones in the largest world capitals, such as Tokyo and Paris.

The facility covering the surface area of 7,500m² is divided into several distinctly separated units, which has helped achieve a clear distinction between different brands gathered under the same roof. The whole project investment amounted to €12 million, and it was implemented in accordance with the highest standards of BMW Group.

Superior quality and luxurious design

The entire project depicts the vision of the company, which is synonymous with superior quality, impeccable design, safety and luxury.

The most luxurious materials of the highest quality were used for furnishing the office and showroom part.

Ceremonial opening

The opening of the facility in November 2008 was attended by then-ambassador of Germany in Serbia, BMW Group’s Senior Vice-president for importer markets, BMW’s General Director for Eastern Europe, Africa and the Caribbeans, representatives of our company and numerous other leading Serbian businessmen and public figures.


Project gallery