Around 1,600 brands in Serbia participated in the selection, and brand recognition and reputation, long-term consistency in business and corporate responsibility were the basic criteria for obtaining Superbrands Serbia award.
Superbrands was founded in 1994 in the United Kingdom of Great Britain and Northern Ireland with the aim of improving branding awareness and promoting the field by recognizing and identifying the leading international and local brands in each member country, which now number more than 80 worldwide.
